The social media company, which revolves around the sharing of content through images and animated GIFs, announced a ban on all advertisements that promote weight loss through their language or imagery.

Increasingly, social media is promoting and sharing inappropriate and harmful material which has a negative impact upon its audiences. This means that vulnerable people are targeted by harmful sponsored adverts.

“I once had a guy never call me back because I rolled my eyes when he said Mark Zuckerberg was his hero.”

Cosmetic company Lush's new adverts have been labelled pornographic and banned in Australia, but body positive campaigns like this are exactly what we need.