I really like the beats and the production on this track but it is the music video that is great.
The music video starts with Justin Bieber alone in a dark room and then when the beat kicks in we see lots of different drawings appear around him. The director, Brewer, had a really good vision with the track because he organised hundreds of people to come and draw over pictures of Justin Bieber and then he brought them to life in the video. The drawings look like cartoons or a school sketch pad. The drawings go with the beat and appear really fast and it gives the video a sense of excitement. My favourite part of the video is when the beat drop section comes the fast visuals work really well when it kicks in again. To me this video is more of an artistic project than a straight music video and its pushing boundaries art and music.
Here are members of the public doing their drawings for the video:
And here is a screenshot from the video:
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2 comments
- Sounding Off · 2 Days Ago Review posted on the Realtime Arts Facebook page and shared with peers. https://www.facebook.com/realtimeartsuk?fref=nf&pnref=storyLikeReply
- Sounding Off · 2 Days Ago Marcus commented: This is a really good review. I liked it"LikeReply
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