Today, Brighton Fringe, England’s largest open-access arts festival, announces that the open design brief for its 2021 festival goes live. The design brief for Brighton Fringe 2021 includes the core branding for the 2021 marketing campaign and is translated across all marketing materials, including print and outdoor advertising, social media, website, mobile app and email marketing.
This is the first year that Brighton Fringe won’t be producing a brochure, and are therefore looking to work with an artist, designer or animator to create branding for their digital platforms. Chief Executive Julian Caddy said: “As the global pandemic and successive lockdowns have taken their toll on our lives, we have had time to reflect on what is most important to us – and also what we have missed. The arts have been hit hard, and 2021 will be another uncertain year, but the value of creativity and community feel somehow more vital than ever before to help us cope and overcome these challenges. So Brighton Fringe, as a universal platform which supports creators of all backgrounds and art forms, invites everyone to celebrate and enjoy.”
The 2021 theme is ‘Celebrate’. Despite the effects that COVID-19 continues to have on the world, Brighton Fringe is ready to celebrate. They want to celebrate the arts, the creativity of artists and audiences, the resilience of our colleagues and friends and the always unpredictable nature of Fringe Festivals. You can read the full brief here.
Mark Oliver, illustrator of the 2019 Brighton Fringe theme ‘Dare to Discover’, said: “[It was] a wonderful and unique opportunity to reflect the spirit of Brighton Fringe and be really creative. I’m immensely proud to have been a part of it.”
The submission deadline for proposals is midnight Wednesday 25 November.
Brighton Fringe 2021 will take place from Friday 7 May – Sunday 6 June. Registrations to take part in the festival open on Monday 14 December 2020.