LGBTQ+ charity Just Like Us launches new campaign #YoungerMe

Just Like Us, the charity for LGBT+ young people, is launching a new campaign this December called #YoungerMe to raise awareness that growing up LGBT+ is still unacceptably tough.

LGBTQ+ charity Just Like Us launches new campaign #YoungerMe

Despite how progressive our society appears, life for some societal groups can be exceptionally challenging. One of those groups is the LGBTQ+ community, who seem to have to justify their very existence – a feat that will never be an easy one to combat. That being said, support and visibility for the community are improving thanks to charities like Just Like Us, who this month are launching a new campaign, #YoungerMe. #YoungerMe aims to raise awareness about the hardships those in the LGBTQ+ community still face, and reiterate that being LGBTQ+ is something to celebrate, not something to be marginalised for.

The online campaign will also draw  attention to the increasing isolation LGBTQ+ young people will face this winter due to the coronavirus pandemic, in a bid to raise support for the cause.

The  campaign poses the question of what growing up would have been like for LGBTQ+ community members if our education system had been more inclusive – a question I think many marginalised groups have asked themselves. Throughout December, celebrities, influencers and supporters will be sharing what it was like for them growing up LGBTQ+ and how inclusive education would’ve helped them.

UK Drag Race queen Divina De Campo, trans Emmerdale actor Ash Palmisciano, athlete Michael Gunning and non-binary author Jamie Windust are among the many supporters of #YoungerMe who will feature in the campaign.

By posting their #YoungerMe images on Instagram and Twitter, supporters will be raising awareness of the realities of being a young LGBT+ person, and how Just Like Us is making education more inclusive through Pride Groups, mentoring, and their Ambassador Programme.

Dominic Arnall, Chief Executive of Just Like Us, says:

“We’re thrilled to be launching this campaign with the support of people like UK Drag Race queen Divina De Campo, at a time when LGBT+ young people are facing increasing isolation due to lockdown restrictions. Both coronavirus and Christmas are likely to add to the feeling of isolation among LGBT+ young people, and it’s vital that we are able to continue supporting them through our community network, mentoring, Ambassador Programme, and by helping schools and colleges to make education inclusive through our Pride Groups programme. Just Like Us is looking forward to shining a light on the vital need for inclusive education in transforming the lives of LGBT+ young people, and we can’t wait to see supporters’ #YoungerMe posts on Twitter and Instagram this December.”

#YoungerMe launches on 9 December – visit for more information.

To take part in the #YoungerMe campaign

1. Share a #YoungerMe image

Post an image on Twitter or Instagram that represents your experience growing up.

You could post a photo of you or something that represents your childhood, like a Christmas tree, Hanukiah, toys, or the house you grew up in. You could even get creative and draw a portrait.

If you’d prefer not to share a personal image, you can download this graphic.

2. Use #YoungerMe in your caption

Tell everyone in the caption how Just Like Us would’ve helped you growing up, using the hashtag #YoungerMe. Don’t forget to tag @JustLikeUsUK so they can share your post, too!

3. Donate if you can

£10 helps Just Like Us to send an ambassador into a school or college to speak about being LGBT+. If you are able to, you can donate here.

Header Image Credit: Just Like Us


Saskia Calliste

Saskia Calliste Voice Team

Saskia is the Assistant Editor of Voice and has worked on campaigns such as International Women’s Day, Black History Month, and Anti-Bullying Week. Outside of Voice, Saskia is a published author (Hairvolution) and has guest featured in various other publications (The Women Writers’ Handbook/ Cosmopolitan). She has a BA in Creative Writing and Journalism and an MA in Publishing. She is a mentor for Women of the World Global, has guest lectured at the University of Roehampton and has led seminars on Race, Equality and Diversity. She is 26-years-old, based in London, and loves to cook and explore new places in her spare time.


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