She talks about make up, clothes, fashion - and most importantly, mental health and body confidence. We caught up with her to find out where she got started, and how she operates...
What is your current job title?
When did you decide to start vlogging?
It was March 2011 that I uploaded my very first video to Youtube. I was bored and needed a creative outlet. At the time Youtube was the easiest thing for me to do.
What was the biggest challenge when you started vlogging?
When I first started was the easiest time if I'm honest. The challenges come a lot later. As you grow and become more successful you get a lot of internet abuse which is probably the toughest part of what I do. I sometimes also struggle with finding inspiration and motivation.
What is the best thing about vlogging?
Connecting with people and being able to be sort of a big sister to young girls. I also love being able to be so creative from the comfort of my own home.
Why do you think vloggers have had such a big effect on young viewers?
I think its because we don't bull****. I like to keep it real with my viewers and I guess that makes me relatable. Young people are going through a lot and vloggers are probably a place for them to get lost and forget everything for a while.
Did you always know you wanted to use your online popularity to spread messages about body confidence?
Nope. When I first started I literally wanted to talk about makeup and fashion, being a body confidence advocate sort of just happened. I guess as the years have gone on I have grown up and realised that my voice should be used for the greater good. Talking about clothes and stuff is great but I want to be remembered for helping people so talking about body confidence and other taboo subjects is very important to me.
Do you think it's important for people with a high profile to highlight other causes?
YES! Not enough of us do it. Mental health, body confidence, sex, periods, all of that, they happen and are going on every single day yet people don't want to talk about it? I genuinely find it quite bizarre. I'm very open and very confident talking about anything and everything and I wish other people were. Spreading awareness is so important if as a society we want change. People must realise that they don't have to suffer in silence.
What advice would you give to young people wanting to get into vlogging?
Do whatever makes you happy and enjoy it. Know your niche and master your craft. Focus and keep your eyes on you!