Directed by Katya Ganfeld, the video amplifies the song’s core themes of rebellion, self-perception, and liberation with provocative imagery and storytelling embedded with emotion.
Set against various cinematic backdrops, the video’s bold narrative explores what it means to challenge societal judgment. The pivotal scene - showing a church engulfed in flames - serves as a powerful metaphor for rejecting imposed identities and defying expectations. This striking visual perfectly aligns with Salt Ashes’ haunting vocals and captivating synth-driven sound, creating an unforgettable synergy between music and imagery.
Salt Ashes’ commentary on being unfairly cast as a villain adds a great amount of depth to the video’s storyline. As she confronts mistrust and misjudgment, the visuals echo her journey from pain to empowerment. Ganfeld’s direction masterfully captures this tension, with scenes of vulnerability, defiance, and catharsis playing out against a haunting yet irresistible beat.
Pairing engaging soundscapes with Ganfeld’s powerful visual storytelling, the video invites viewers to reflect on how external perceptions shape identity and the freedom that comes from breaking free of those constraints. It’s a must-watch for fans, cementing Salt Ashes’ reputation as a bold, genre-defying creative force.
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