Does the future of book covers lie in animation?

The need for a relationship between technology and design has been accepted for a long time, mainly in the category of graphic design. The relationship between technology and art however has often been more controversial.

Does the future of book covers lie in animation?

Those in favour of traditional 'high art' - such as painting - often see design as something separate. However, it is becoming clearer and clearer that the boundaries are blurring with the growing concept of animation on book covers.

When you think about it, it is somewhat surprising that this is not already more widespread on tablets and e-readers, since they already have the technology to support animation and even video, particularly in tablet form, which offers video playing features. Even more so, the rise of simple moving images like gifs, which are smaller files than full blown videos, will surely make it a very real likelihood that we will soon start seeing our book covers as animations rather than just static images.

So far the challenge has been that even if a tablet supports this technology, the traditional form of file and software to read it doesn't, and since those interested have largely turned to apps to make interactive material, particularly children's books, there has been no rush to update the technology. Apple has also been ahead of the game on this one, animating classics such as The Tiger Who Came to Tea, but again this is limited to children's books. However, progress is being made, and although it would seem slow it is still less than ten years since the first kindle e-reader and less than 5 since Amazon released their first kindle tablet, historically speaking it's early days yet. There have also been significant examples of this design from top publishing houses like Hodder and Staughton, while individual artists appear to be paving the way with digital artist Henning M. Lederer having animated 50 scientific and factual covers from the previous century (shown below). It is clear that the seeds of this design have been planted, we just have to wait for them to grow.

Far more surprising however, is that it appears to be the paperback market which has got there first, with Vintage Books publishing a series called Vintage Futures, where the simple but striking designs are animated with a sheet of acetate, which comes supplied with the book. This is the exciting early development of a phenomenon which could completely change the face of book cover design. New technologies - like the idea of 'plastic computers' - are making it easier to put simple technology such as changing lights on to labels, so why not book covers. It is highly likely that these technologies will see dramatic advancement in the near future, making animated paperbacks a real possibility.

Why is the idea of animated book covers or illustrations so interesting? For one, it will be the biggest leap in book cover design and marketing potential since Penguin's innovation in the last century. Imagine bookshops filled with moving covers. But more importantly it allows a huge integration of different types of art forms, and as in many of these examples, technology is integral to the art, not just putting the art into a design.

Author

Ellen Orange

Ellen Orange Voice Contributor

I am a 24 year old Marketing Officer from the North East with a passion for arts and writing. I did a BA in English Literature and an MA in Twentieth and Twenty First Century Literature at Durham University, because I love books and reading! I have experience in writing for a variety of student publications, as well as having contributed to Living North, a regional magazine and Culture magazine, a supplement to regional newspaper, The Journal. I have been part of a Young Journalists scheme writing for NewcastleGateshead's Juice Festival, a young people's arts and culture festival, and have since become a Team Juice member. As well as reading and writing, I love theatre, photography and crafts.

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1 Comments

  • Tom Inniss

    On 6 April 2016, 20:38 Tom Inniss Voice Team commented:

    What a fascinating aspect of art and technology - one I hadn't really ever considered before.

    It did feel like the animated books exampled in the video were just simple rotations or wavy lines, but I think that's acceptable given that the artist was adapting a cover explicitly meant for static viewing. Once/is the concept is fully adopted, I imagine people will get more creative with the idea.

    However, how will we prevent the publishers/authors ruining the story for us, or taking away some of our creative license. Just as a film adaptation of a book can go some way to ruining the image of a character you built in your head, could a book cover eventually do the same?

    As an aside, wouldn't it be cool if the book cover changed, depending on where you were in the book - as a reminder/enticement to pull you back!

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